Introduction: Players of the popular Telegram crypto game Hamster Kombat are fueling a surge in massage gun sales, with online retailers experiencing significant increases in demand. But what’s behind this unexpected trend?
Hamster Kombat players are using massage guns to enhance their gameplay by amplifying their screen-tapping abilities, allowing them to earn more in-game coins. The game’s viral success has led to a staggering 179% increase in sales of percussion massagers on Wildberries and a 33% year-over-year rise on Ozon.
Hamster Kombat has attracted 239 million players in less than three months, with its impact extending beyond the gaming world. The game has faced criticism for its social pressure tactics and has been linked to a “soft war” orchestrated by the West.
The surge in massage gun sales highlights the growing influence of crypto gaming on the real world. Hamster Kombat’s success has also led to increased activity on the Telegram Open Network (TON) blockchain, outperforming Ethereum in daily active addresses.
“The game’s mechanics have reached a saturation point, and the social pressure tactics are excessive,” said some analysts.
Hamster Kombat’s impact on the gaming and crypto worlds continues to grow, with its influence extending to unexpected areas like massage gun sales.
